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The Street Style Campaign recounts an emotional journey spent discovering streetwear that is poised between creativity and vivacity.

London – where new trends are made and street art and urban style go perfectly hand-in-hand – is the perfect setting to interpret the feel of a collection that is geared towards a young audience.

The Art Director Lele Del Fabbro, together with photographer Tom Johnson and director Sam Johnson, are the talent entrusted to interpret the Originals by Originals Collection.

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It is young street style that is free and spontaneous and linked to everyday life and your own way of being.

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It is young street style that is free and spontaneous and linked to everyday life and your own way of being.

This is fashion that comes from the street and respects its rules, where contrasts and oppositions transform into pure energy.

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This is fashion that comes from the street and respects its rules, where contrasts and oppositions transform into pure energy.

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Generous volumes, bright colours and large logos define its contemporary and timeless style.

Unique pairings, light fabrics and voluminous furs distinguish the Originals By Originals line.

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For anyone who is always on the move
and who knows that the present should be experienced first-hand!

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