IT’S PART OF OUR DNA
Sport and style – and let’s not forget technology: Colmar, since 1923.

If you want to know just who we are, where we’re coming from and the values that shape our unique identity and act as a beacon for what we do every day, then you’ve come to the right place.

For Colmar, the Fall/Winter 2016 season is all about moving forward and innovation. The restyling of our logo has set us on the road to an exciting new era of change, while remaining faithful to over 90 years of history that have shaped our DNA and made us who we are today.

The new logo marks a return to our origins, with proportions and geometries reminiscent of the 1948 logo, enhanced with an innovative, dynamic attitude and a touch of elegance.
Prompted by a careful analysis of our corporate and brand identity, this restyling operation takes its inspiration from the cornerstones of the Colmar DNA: sport, style, innovation and history.

COLMAR MEANS SPORT
“Sports do not build character. They reveal it.”

Right from the early days, Colmar established a bond with the world of sport, and in particular skiing, an individual discipline practised in some unforgettable settings. The sense of challenge and dedication and the consistent effort that drives continuous improvement, typical of skiing, are also part of the philosophy underlying our approach to work and our way of life.

COLMAR MEANS STYLE
“Style is the mark of what you are in what you do”

Style is a strong, ineffaceable indication of personality, shaped by what we are and how we understand the world. Italian creativity, a passion for research and a vocation for technology shape the Colmar character, evident in every item we design and the embodiment of a style honed by years of experience, innovation and success. Because remaining faithful to ourselves requires constant renewal and a constant awareness of our roots.

COLMAR MEANS INNOVATION
"Details make perfection, and perfection is not a detail"

Innovation, research and close attention to detail are the key to Colmar product development. This approach is enhanced by the close cooperation the company has developed over the years with professional sportsmen and women and the research we conduct in hand in hand with them, gathering advice, feedback and ideas.

COLMAR MEANS HISTORY
“The best things are achieved only with the utmost passion”

Our aim since day one has always been to produce clothing that combines state-of-the-art technical research with comfort and style. To find out more about the spirit and the essence of Colmar, as well as the people and the events that have accompanied us on an adventure stretching back almost 100 years, take a look at our History

COLMAR PEOPLE…
1. … follow their passions
2. … choose elegance
3. … strive to improve
4. … love nature
5. … never compromise on quality
6. … believe in themselves
7. … rise to new challenges
7. … rise to new challenges
9. … remember their roots
10. … look far ahead
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