Milan, 31 May 2011
After a positive experience in 2010, Colmarconfirms the ongoing partnership, in its role as official supplier, for the BMW Italian Open presented by CartaSi, now being held for the 68th time.
The Brianza-based company established in 1923 and recognized worldwide for its unbreakable ties to the world of skiing, which has seen this brand among the top for over half a century, has chosen the BMW Italian Open presented by CartaSi as the most appropriate and competitive sporting event to test the quality and technical performance of its new golf collection. The same passion and enthusiasm it has become known for after decades of success in the world of skiing are re-proposed with a new emphasis on this stimulating and challenging project.
Colmarcredits golf for the value of its champions and demonstrates this through the claim: “ITALIAN PRIDE.” A strong message of self-worth and belonging directed at all athletes, golfers and non, which takes on even more meaning in light of the recent celebration of the 150-year anniversary of the Unification of Italy.Colmar is placing its biggest bet onItaly.
Mario Colombo, President of Colmar states “I believe that the passion for golf, which is winning over an increasing number of Italians, should not be experienced as an individual victory, but a collective one. A dynamic movement that makes a cohesive team out of all those who believe in this sport and in the values that we all associate with it. I thought that the Colmar team, led by captain Edoardo Molinari and guided by the expertise of Costantino Rocca – who were already featured as Colmar talents in 2010 – should be expanded to include young players like Andrea Pavan, Claudio Viganò, Federico Colombo, and Marco Crespi – as if Colmar were tracing the past, present, and future of Italian golf.”
Mario Colombo went on to say “With a simultaneous finish, the six testimonials convey a message of strength, passion, and excellence – which are all traits present in the D.N.A of Colmar.”
This is the message thatColmarbrings to the world of golf, a message that also rings true abroad, where Edoardo Molinari will be pursuing new and ambitious goals.